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I setup proper observability on all projects I work on. To both keep track of errors that happen and also to help log possible improvements for things I build using data, not just intuition.

I deploy all web services on Cloudflare and thus use their Web Analytics only.

I use Tinybird for actual real logging events and doing analysis in real time.

GoatCounter, PostHog & umami seem great for self hosting analytics too.

Plausible, Netlify are popular options too.

Product Analytics from Scratch is a nice read. Databend seems great for more serious data processing needs.